With all of the modifications to LinkedIn, one factor that by no means goes out of favor is having individuals say nice things about you on your LinkedIn profile — even if LinkedIn puts totally different emphasis on the position of LinkedIn Recommendations within the profile. For recruiters and hiring managers who take the time to learn them, great LinkedIn Recommendations might be the difference in getting the job supply.
LinkedIn Recommendations are a pure evolution of references and letters of recommendation. Nevertheless, they typically are more credible than these conventional documents, as a result of it’s more durable to pretend a Suggestion on LinkedIn than it’s to forge a letter. Since many corporations are proscribing reference checks to verification of title and dates of employment, a LinkedIn Suggestion from a supervisor — and/or coworkers — carries weight.
LinkedIn has been described as a “reputation engine.” That’s an apt description, because your fame does precede you on-line — not simply in your work historical past, but in addition in your LinkedIn Recommendations.
Somebody taking a look at your Recommendations needs to know two issues:
- What are you like?
- Are you good at what you do?
LinkedIn used to require a minimum of three Recommendations in your profile to be thought-about “complete,” but that is not part of the profile power measurement system. Nevertheless, in accordance to LinkedIn, “Users with Recommendations in their profiles are three times more likely to receive relevant offers and inquiries through searches on LinkedIn.”
As well as, you’ll be able to improve your personal status by providing Recommendations, as a result of individuals viewing your profile can see (and skim) the Recommendations you make.
Individuals can see the Recommendations you’ve acquired (click on “Received”) as well as the Recommendations you’ve given (click on on “Given”).
Recommendations may also present Search Engine Optimization (search engine optimisation) outcomes — which means, they may assist you get found — each on LinkedIn in addition to on serps. Use industry-specific terminology in your Recommendations. Keywords included in LinkedIn Recommendations also obtain emphasis in search engine outcomes — particularly searches within LinkedIn. When conducting a keyword search, all of the key phrases in a profile are listed, and profiles with a high match of related keywords come up greater in the results listings. Though LinkedIn’s specific algorithms are secret, some specialists recommend that key phrases in Recommendations receive double the rankings of key phrases offered within the profile itself.
What number of Recommendations you need to have in your profile depends upon what number of contacts you’ve. A superb guideline is 1-2 Recommendations for every 50 connections. Ideally, these can be quite a lot of individuals — not simply supervisors, but co-workers, individuals you supervise, and shoppers/clients. Select quality over quantity.
Recommendations must be constructed up over time. As a result of Recommendations have a date hooked up to them, don’t attempt to solicit all your Recommendations directly. Don’t write and ship your Recommendations all of sudden both. Recommendations are date-stamped, so the reader shall be in a position to see once they have been added to your page. It’s greatest if they are added progressively, over time.
On this information, we’ll start with what to write in a Suggestion you give, and then show you ways to truly make a Suggestion on LinkedIn. Finally, you’ll find out how to request your personal Recommendations on LinkedIn.
- 1 Formulation for Writing a LinkedIn Suggestion
- 2 How to Make a Suggestion
- 3 How to Request LinkedIn Recommendations
- 4 If You’re Requested to Make a LinkedIn Suggestion
- 5 When Someone Recommends You…
- 6 What If You Change Your Thoughts About Displaying a Suggestion?
- 7 Last Thoughts
Formulation for Writing a LinkedIn Suggestion
Before you write anything, take a look at your contact’s LinkedIn profile. Align your Suggestion with the individual’s LinkedIn profile. Tie in what you write with their LinkedIn Headline, Summary, and/or experience — in the Suggestion you write, reinforce the qualities they want to emphasize. Take a look at the prevailing Recommendations they’ve acquired too.
Some things to think about embrace:
- What are they good at?
- What did they do better than anyone else?
- What impression did they have on me? (How did they make my life higher/easier?)
- What made them stand out?
- Is there a selected end result they delivered on this position?
- What stunned you concerning the particular person?
Choose the qualities you need to emphasize within the individual you’re recommending. You could select to use what writer and speaker Lisa B. Marshall calls “The Rule of Threes.” Merely said, ideas or concepts introduced in groups of three are extra fascinating, extra gratifying, and more memorable. (See how that works?)
Generally, you want to showcase transferable expertise, as a result of these would be the most relevant in your contacts when they are using LinkedIn for a job search or enterprise improvement.
The top 10 expertise employers are on the lookout for in staff are:
- Communication Expertise (verbal and written)
- Integrity and Honesty
- Teamwork Expertise (works properly with others)
- Interpersonal Expertise (relates nicely to others)
- Robust Work Ethic
- Analytical Expertise
- Flexibility and Adaptability
- Pc Expertise
- Organizational Expertise
These are the varieties of attributes you’ll be able to concentrate on in your Suggestion. Use the following method for a LinkedIn Suggestion to write a fantastic Suggestion.
Here is an easy method for a LinkedIn Suggestion:
Start with how you realize the individual (1 sentence).
Give context for the relationship past just the job title and group/firm/faculty, although that can be a good way to start your Suggestion. (“I’ve known Amy for 10 years, ever since I joined XYZ Company. She was my lead project manager when I was an analyst.”)
Be particular about why you’re recommending the person (1 sentence).
What qualities make him or her most useful? Emphasize what the individual did that set him or her apart. What is his work type? Does she have a defining attribute? To be effective, Recommendations should give attention to particular qualifications.
Tell a story (3-5 sentences).
Back up your Suggestion with a selected example. Your Suggestion ought to reveal that you realize the individual nicely — so inform a story that only you may tell. And provide “social proof” within the story — give scope and scale for the accomplishments. Don’t just say the person you’re recommending led the staff — say he led a 5-person group, or a 22-person workforce. Supporting evidence — numbers, percentages, and greenback figures — lends element and credibility to your story.
Finish with a “call to action” (1 sentence).
End with the assertion “I recommend (name)” and the rationale why you’d advocate her or him.
Within the first sentence, you describe how you recognize the individual and provides context about why you’re certified to advocate him or her.
- (Identify) and I’ve worked collectively…
- I’ve recognized (identify) for (how long)…
For the second bullet level, you’ll be able to arrange the outline of his or her qualities by offering an summary sentence. Listed here are some examples:
- In a position to delegate…
- In a position to implement…
- In a position to plan…
- In a position to practice…
- Consistent report of …
- Customer-centered chief…
- Effective in _________
- Experienced skilled within the _____ industry
- Held key position in ________________
- Highly organized and efficient…
- High-tech achiever recognized for…
- Proficient in managing multiple priorities and tasks…
- Recognized and appreciated by…
- Served as a liaison between _________
- Robust venture supervisor with…
- Topic-matter professional in _____
- Staff participant with…
- Technically proficient in _________
- Thrived in an…
- Valued by shoppers and colleagues for…
- Nicely-versed within the…
Mike had a constant document of delivering year-over-year gross sales revenue will increase while also making certain top-notch customer service, working successfully with your complete 7-member gross sales staff to ensure the shopper’s wants have been met.
Jill is a subject-matter skilled in logistics, warehouse planning, and staff management. Her capability to take the initiative to make sure the hundreds of items in every cargo have been prioritized for same-day processing made her an indispensable member of the administration group.
For the storytelling part, you possibly can choose a “Challenge-Action-Result” format to describe the challenge:
- Problem: What was the context for the work state of affairs on the challenge? What was the issue that the undertaking was designed to deal with?
- Action: What did the individual you’re recommending do? What was their specific contribution?
- Outcome: What was the result of the undertaking — and may you quantify it?
Choose descriptive adjectives to embrace in your Recommendations. As an alternative of describing someone as “innovative,” select a word like “forward-thinking” or “pioneering.”
Listed here are some other descriptors:
- Price range-driven
- Environment friendly
- Well being-conscious
- High quality-driven
- Workforce participant
- Prime producing
- Very important
Be sure the Suggestion you write is clearly concerning the individual you’re recommending. That feels like widespread sense, but many Recommendations are too obscure or too basic — they could possibly be about anyone, not this specific particular person. To be effective, the Suggestion you write should not be applicable to anybody else.
Recommendations that you simply write ought to be:
- Descriptive (with detailed traits)
- Highly effective (including specific achievements, when attainable)
- Trustworthy/Truthful (credibility is necessary; avoid puffery or exaggeration)
Length is a vital consideration when writing LinkedIn Recommendations. Maintain your Recommendations underneath 200 phrases every time attainable. A few of the only LinkedIn Recommendations are only 50-100 phrases.
Chances are you’ll find it useful to take a look at different Recommendations before writing yours. You are able to do a search on LinkedIn for others with that job title and check out the Recommendations on their profiles.
You should use LinkedIn’s search functionality to conduct a search. In the primary menu bar, sort in key phrases or job titles to find profiles associated to the type of Suggestion you’re writing.
You possibly can then browse the listings that come up as matches and check out the Recommendations on these profiles.
You should use the “Filter People By” section on the best aspect of the page to restrict your search even further.
Think about drafting your Suggestion in Microsoft Word or a text editor. As a result of LinkedIn doesn’t have a built-in spell verify perform, this can help guarantee your textual content does not include spelling errors. You can too examine your grammar in Microsoft Word, and use the “Word Count” function to determine the size of your Suggestion.
Now you’re prepared to truly create the Suggestion in LinkedIn.
How to Make a Suggestion
Utilizing the menu bar on the prime of the page, click on on “My Network” after which “See all”
You need to either be related to the individual you would like to Advocate or know his or her e mail tackle. Additionally, the individual should have a legitimate LinkedIn account.
Navigate to the profile of the connection you want to advocate. Click on the three dots “More” icon at the prime of the individual’s profile, to the proper of the photograph.
Upon getting selected a connection, it is going to open a “Give a Recommendation” part.
Choose “Recommend [member’s name]”. You may be requested to outline your relationship with the individual you’re recommending. Options embrace:
- You managed [name] immediately
- You reported immediately to [name]
- You have been senior to [name] but didn’t handle instantly
- [Name] was senior to you but didn’t manage instantly
- You labored with [name] in the identical group
- You labored with [name] in several groups
- You labored with [name] however at totally different corporations[Name] was a shopper of yours
- You have been a shopper of [name]
- You have been [name]’s instructor
- You have been [name]’s mentor
- You have been students together
Next, you’ll be asked to outline your place at the time, and the place for the individual you’re recommending.
Then, you’ll be able to write the Suggestion. As recommended beforehand, write the Suggestion in Microsoft Word or a text editor and paste it in the box.
Then, you will be able to personalize a message to the individual you’re recommending. LinkedIn provides a default message, but this hyperlink permits you to embrace a private message with the notification e-mail. Let the individual you’re recommending know this can be a tough draft and encourage options for improvement.
Double-check every thing and then click the blue “Send” button.
The individual you advocate will get your e mail notifying him or her that you simply’ve made a Suggestion.
Should you don’t obtain a reply from the person you’ve beneficial inside every week, comply with up and make sure they acquired it.
Remember that you’ll be able to change (or remove) Recommendations you’ve given. You’ll be able to handle your Recommendations by clicking on the “Given” tab on the Recommendations web page.
This can take you to a web page the place you’ll be able to see the Recommendations you’ve written. You can too edit Recommendations from this web page, and select who can see the Recommendations you’ve written. (Options for “Display on my profile to:” embrace “Everyone,” “Your Connections,” and “No one.”)
If you would like to edit a Suggestion you’ve written, click on on the [Edit] button beneath the advice. It will pull up the Suggestion for you to change. After you’ve carried out that, there’s additionally a field to notify your connection that you simply’ve up to date your Suggestion.
It’s also possible to remove (rescind) a Suggestion that you simply’ve written. Click on the [Remove] link under the Suggestion. It should pull up a field asking you to affirm the removing of the Suggestion from the connection’s LinkedIn profile.
How to Request LinkedIn Recommendations
Solely ask for Recommendations from people who are related to your objectives — powerful Recommendations come from individuals who know you and your work. It’s higher to have a robust Suggestion from a boss than a half-hearted one from someone with a well-recognized identify. Don’t ask individuals to advocate you who don’t know you properly.
Earlier than you ask for a Suggestion, verify the person’s profile and see if he or she has written some other Recommendations. Do the opposite Recommendations they’ve written show unique detail? See how many Recommendations they’ve given — and see if every one says principally the same factor. In the event that they aren’t very robust, it’s your decision to contemplate offering the individual with a tough draft of a Suggestion you’ve written about your self on their behalf.
There are two methods to ask for a Suggestion. First, LinkedIn provides you a direct hyperlink on the “View Profile” web page.
Or, click on on the blue pencil and you’ll be taken to the “Recommendations” web page. Click on on “Ask for Recommendations.”
Choose the place you want to be really helpful for. Next, select who you need to ask to advocate you. (You’ll be able to select up to three individuals from your connections; greatest apply is to solely request one Suggestion at a time.) Then you definitely’ll be asked to define your relationship and the work position of the individual you’re asking to advocate you.
Lastly, you’ll truly request the Suggestion.
Underneath “Write Your Message,” you want to customise your request. Exchange the prevailing textual content with a customized message. As mentioned, though LinkedIn provides you the choice of sending “bulk” Suggestion requests, don’t do it. Each request must be personalised to the individual you’re asking for a Suggestion.
When asking for a Suggestion, ask for one related to a selected undertaking. For instance: “Could you provide me with a Recommendation based on our work together on [X Project]?”
Your sample request may appear to be this:
A good higher concept is to ask for the Suggestion by means of extra private means — for example, in individual, on the phone, or by way of e-mail.
In truth, the most effective methods to get a LinkedIn Suggestion is to ask after someone has given you a compliment “in real life.” If they reward you by way of e mail, for instance, you may respond with a message that thanks them and says: “Are you on LinkedIn? Would you mind if I sent you a LinkedIn request for a Recommendation? It would mean a lot to me to have you say that in a Recommendation on there.”
Reciprocation can also be a strong motivation for Recommendations. Usually, in case you ask for somebody to give you a Suggestion, they’ll anticipate you to write one for them. (So it’s a good idea to only ask for Recommendations from someone you’d be prepared to advocate again!) The reverse can also be true — typically, when you provide an unsolicited Suggestion, the individual you advocate will go ahead and write one for you as properly.
Nevertheless, reciprocal Recommendations (I gave you one, so are you able to give me one?) are much less highly effective than Recommendations which are freely given. Keep in mind, visitors to your LinkedIn profile can see who you might have beneficial as well as who has beneficial you. It’s straightforward to spot one-to-one (reciprocal) Recommendations.
Should you don’t obtain a response again from somebody after requesting a Suggestion — or, when you don’t really feel snug following up, think about whether or not you have to be asking for a Suggestion from that individual in the first place.
Some of the efficient methods to get an amazing LinkedIn Suggestion is to write it your self. This makes it easier on the one that you want to advocate you — and ensures your Suggestion is restricted and detailed.
On this case, your request for a Suggestion may comply with this format:
I’m writing to request a Suggestion of our work collectively at (company identify) that I can embrace on my LinkedIn profile. To make this straightforward for you, right here’s a draft Suggestion. Be happy to edit this or create your personal.
When attainable, give the individual you’re asking for a Suggestion some context in your request:
“I’m writing to request a Recommendation on LinkedIn. As you know, I’m looking to make a career change, and I believe a Recommendation from you based on our work together on [X Project] would be useful in highlighting my transferable skills.”
If You’re Requested to Make a LinkedIn Suggestion
Don’t ignore requests for Recommendations. However don’t really feel like you’ve gotten to settle for all requests to make a Suggestion, both. You possibly can respond back that you simply don’t really feel you realize her or him properly enough to write a Suggestion (or that you simply don’t know him or her properly sufficient in their work life to advocate them, in the event you only know them socially). Or you possibly can put them off — saying one thing like, “Once we’ve worked together for a while, I’d be happy to write a Recommendation for you.”
So-called “character references” (additionally referred to as “personal references”) don’t have a lot of a spot on LinkedIn, where the emphasis is on Recommendations from individuals you’ve labored with (“professional references”). You possibly can say something like, “Although we know each other socially, because LinkedIn attaches Recommendations to specific jobs, I don’t feel I’m a good fit to write a Recommendation for you.”
You’ll not often see a adverse Suggestion on LinkedIn. Because the content of Recommendations is public, it’s probably to be constructive. Additionally, because recipients can choose whether or not to display Recommendations, they don’t seem to be probably to approve unfavorable comments for public display.
And your mother was right: “If you can’t say something nice, don’t say anything at all.”
Nevertheless, for those who do determine to write a Suggestion, the first query you must ask is: “What is the goal?” Does the individual need a new job? A promotion? To make a profession change? Land a shopper? Understanding what their objective is in soliciting a Suggestion will make it easier to tailor it to meet their wants.
Take a look at the person’s LinkedIn profile — especially the job description of the position if you worked collectively.
In case you are requested to present a Suggestion, it’s superb to ask the individual to draft their Suggestion for you to work from.
Keep in mind, LinkedIn Recommendations you write present up on your profile too, so somebody taking a look at your profile can see the Recommendations you’ve made for others.
When Someone Recommends You…
You’ll receive a notification when someone Recommends you. The notification can be emailed to the e-mail tackle you will have on file with LinkedIn and in addition included in your LinkedIn Messages.
Whenever you click on the hyperlink at the backside of the e-mail, you’ll be taken to the identical message in your LinkedIn account (chances are you’ll need to signal into your LinkedIn account, in case you are not already). If you click on on the link, it can take you to the Recommendations page, the place you’ll be able to determine whether to show the Suggestion in your profile or not.
In case you find an error in your Suggestion, or it’s not specific enough, you’ll be able to click the “Ask For Changes” hyperlink and it will mechanically generate a request for a change with an e mail to the individual who wrote the Suggestion.
One of the simplest ways to handle a Suggestion that you simply don’t like is just to ask for it to be modified. However as an alternative of asking them to change the entire thing, handle specific points in the Suggestion that you want to changed.
“I like what you’ve written, but I was wondering if you would correct the statement where you said I brought in $200,000 in revenue; my records from that time show that the figure was closer to $375,000.”
What If You Change Your Thoughts About Displaying a Suggestion?
You can too select to take away a Suggestion out of your profile, even after it has been revealed.
Here is how to handle the Recommendations already on your LinkedIn profile. Go to the “View Profile” web page and scroll down to “Recommendations.” Click on on the blue pencil to be taken to the Recommendations web page.
The default tab on the LinkedIn Recommendations page is “Received” Recommendations.
On the prime of the web page, it should show you any Recommendations you’ve acquired that have not but been added to your profile (“Pending Recommendations.”) Under which might be the Recommendations displaying on your profile. You will notice an inventory of your present positions and any Recommendations you’ve acquired (related to each job place you’ve listed in your profile).
In the event you don’t want the Suggestion to present anymore, uncheck the box next to that Suggestion and that Suggestion will not be visible on your profile.
You may as well request a brand new or revised Suggestion on this web page.
LinkedIn Recommendations matter — but who they got here from is usually extra necessary than what the Suggestion says. A Suggestion from a higher-level individual makes extra of an impression than one from colleagues. You possibly can typically decide a Suggestion by the standard of the individual writing it.
Don’t write — or display — dangerous Recommendations in your LinkedIn profile.
Dangerous Recommendations are these which are:
- From individuals who don’t have a transparent understanding of you and/or your work
- Written with out context (how they know you, how they worked with you)
- Previous or outdated
LinkedIn does permit you to return and edit Recommendations after they’ve been posted, but keep in mind: You by no means get a second probability to make a first impression.